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You are online one evening when an advert appears showing your favorite movie star wearing a new brand of sunglasses. The advertiser hopes that your positive feelings toward the movie star will make you want the sunglasses. In this situation, the sunglasses would be the:
a) US  
b) UR 
c) CS  
d) CR

c

People who have a lot of dental problems often come to dislike even the smell of their dentist’s office. The smell represents a(n):
a) US  
b) UR 
c) CS  
d) CR

c

In classical conditioning, US stands for:
a) unintentional stimulus        

b) Unconditioned stimulus
c) unconnected stimulus         
d) none of these

b

Which of these is an unconditional stimulus?
a) 
Shock                                 
b) 
food
c) 
Loud noise             
d) 
All of these

d

Which of these is an unconditioned response?
a) 
Salivation               
b) 
Blink
c) 
Sweating                
d) 
All of these

d

When the onset of CS (Conditioned stimulus) and US (Unconditioned stimulus) are concurrent, it is called…
a) 
Delayed conditioning        

b) Simultaneous conditioning
c) 
Trace conditioning
d) None of these 

b